It's all about driving sales and incremental value.

The Paul Loomis Television Station Marketing Program is a partnership with your station and station sales team. With this partnership,
we develop a market-exclusive comprehensive program for a select group of local and regional direct clients. The program includes brand
positioning, brand music development, television commercial concepts and a marketing and advertising plan coupled with an annual
media commitment on your station. Paul acts as a “temporary advertising agency” and marketing consultant for the clients, working on a
flat-fee basis with no commissions. Paul and the team from your station meet one on one with a select group of station clients over a
period of three to five days to secure their commitments.

Six to eight weeks later, Paul returns to the station with the final music for each client. At the meeting, Paul presents the brand music,
your station’s creative services department presents storyboard ideas for a brand image TV spot, and your sales team presents the
recommended annual station commitment. On the bottom line of the station commitment, the free bonus weight equivalent of Paul’s fee
is added.

Paul has delivered this program to more than 100 television station clients across the country resulting in brand image tracks that have
helped drive millions of dollars of incremental revenue in just the past six years. Music branding makes a difference. It moves, it inspires
and it motivates. But best of all, it sells.

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